Our Story

From an idea to support startups around the world to a book and beyond.

Life often doesn’t go as planned. It can be a great deal better.

Read our blogs to discover how we started this project and how we have built a community that stretches around the world.

“If you’re not prepared to be wrong, you’ll never come up with anything original.” Ken Robinson

Charting the journey of Micro Oiseau and How to Be in Business, creating free resources for business people in lots of different languages to support people wherever they are and whatever they are doing. Founder Jacky Fitt looks at what it takes and what it means to create a brand and publish a book, alongside long-time collaborator and business partner Ned Hoste.