How to Be in Business

The essential self-help guide to build the mindset and marketing for business success.

Giving you the confidence to create, adapt and succeed as a business startup, our book is packed with sound advice and inspiration, if you’re looking for a straightforward, step-by-step approach to build your business without losing yourself, then you’ve found it.

“What an amazing, truly authentic book for startups. The very practical sections along with space to reflect about the challenges of business are really helpful. Brilliant, I loved it as a very different approach from other books out there!”

Jackie Mathers, Associate Pro-Vice-Chancellor at CU Coventry & CU Scarborough, part of the Coventry University Group.

You’ll learn how to:

• Cope with risk
• Make good decisions
• Define your unique selling point
• Market your business online and in person
• Find customers
• Set your price and negotiate
• Find collaborators, supporters and champions

And much more, including chapters on straplines, social media, AI and being remembered in less than 60 seconds! Importantly, you’ll learn the key elements of how to be a happy entrepreneur, avoid self-sabotage and adapt to succeed.

“… essential foundations from which to develop. The advice is timeless and applicable to business, career development and confidence building in arenas beyond the business world.”

Chris Hiscocks, Enterprise Manager Biorenewables Development Centre

Offering you sound investment in the future of your business.

“A very practical hands-on person, I loved the style and language of the book, the quotes along the way and areas to write notes. Jacky knows her stuff when it comes to marketing; excellently written and highly engaging.”

Dawn O’Keefe, Co-founder & Managing Director SHINE