Go Big, Not Small… June 2020
How it happened – the team behind Micro Oiseau
Like many that were saddened by the UK’s decision to leave the European Union, Jacky decided to push back with a new platform for collaboration, learning and inclusivity amongst nations and languages.
A copywriter and author with many years’ marketing experience and an award-wining marketing book, Jacky set out to draw on her and other’s collaborative instincts, expertise and generosity for wider good.
It was time to go big, not small and seek to support new enterprise around the world.
In this challenge she roped in Ned Hoste. Ned and Jacky have been working together for many years as The Big Ideas Collective, a creative marketing and publishing agency with bases in York and Exeter in the UK.
Ned is very patient and talented.
Jacky is very excitable.
This works well.
With a background in publishing, illustration, graphics and brand consultancy, Ned has also, over the past few years, honed his craft as a web builder and developer. After a lot of hand waving and expletives, Ned understood what Jacky needed – to set up a website that could deliver easy to understand resources in as many languages as possible. Not only that but also offer a home to translators where they would feel valued and supported. The end goal would be a range of free resources and eBooks in an expanding range of languages; the eBook royalties being shared with participating translators.
So here we are.
Delighted to be joined by a growing family of like-minded translators and authors, Micro Oiseau is underway and it’s down to collaboration, trust and a desire to create something bigger than one person can achieve alone and where everyone benefits. All the best things are!
Last but not least, we also want to grow our audio guides. The English versions are voiced by Thomas Frere. A professional actor, Thomas is Jacky’s husband and didn’t want to be left out.
A bit more on Ned and Jacky:
Ned Hoste FRSA
With experience spanning more than 37 years as graphic designer and consultant, Ned’s work covers art direction, corporate product branding and identity, website design and development, social networking and strategy combined with extensive experience in design for book publishing.
Ned’s clients, both national and international, include Random House Group, Ray Mears/Woodlore, Colman Getty PR, The Criminal Bar Association, Nick Hern Books, Hachette Group, Foyles, Dorling Kindersley, Arcadia Books, Planet Biodiversity, Sachedina Solicitors, RedBlue books, Roger Steare, The Russell-Cotes Museum and Art Gallery, CIEL and author Imogen Clark.
Ned is a speaker with the Goldman Sachs 10k small business programme and has been a key speaker at UK literary festivals, also York St John University Business School. In 2016 and 2017 ran creativity workshops at TEDxVitoriaGasteiz in Spain.
Institute of Leadership and Management endorsed trainer.
Ned became a Fellow of the Royal Society for the Arts, Manufacturers and Commerce in April 2017.
@nedatbigideas and @nedthedesigner
Linkedin
Jacky Fitt FRSA
Award-winning author, editor and copywriter, Jacky’s work is about listening, understanding and articulating ideas and concepts through words. Persuasive, engaging, informative. Making the complicated clear. Raising profiles and profitability through high quality content, its management and marketing application across print, online and social media.
With a career in film and TV production prior to copywriting, Jacky’s clients include: ITV, Littlewoods Online, Hertz, The Stable Company, CNG, Westex Carpets, The York Management School, York St John University, City of York Council, The Little Gym, Continuum Group, WGN, SHINE, Fera Science Ltd, rradar, Skillogy International, Agri-EPI Centre, York Conservation Trust and Joseph Rowntree Housing Trust.
In 2014 Jacky’s first book on content marketing ‘How to Get Inside Someone’s Mind and Stay There’ won the 2015 Small Business Book Community Choice Award in marketing. The book is currently published in the US by Business Expert Press. It is available in digital download or paperback.
In 2015 Jacky was a speaker at TEDx PocklingtonEd and has delivered seminars at York St John University Business School and The Business Network. Read about the ‘Give to Get’ Philosophy.
Jacky became a Fellow of the Royal Society for the Arts, Manufacturers and Commerce in November 2017.
Article/feature credits include:
OVO Energy
Riccall Care
Science City York
How to Be Good at Work
Book editor credits include:
‘How to be Good at Work’ livebook by Professor Roger Steare, 2018
‘I Am Human – 30 Mistakes to Success’ by Martin Johnson, 2017
‘It’s Not About the Beard’ by Tom Fitzsimons, 2015
‘If You’re So Clever Why Aren’t You Rich?’ by Elizabeth Ward, 2014
‘ethicability’ 4th edition by Professor Roger Steare, 2011
A Director of the Yorkshire Energy Partnership 2015 – 16, Jacky was awarded the Investors in the Environment Overall Achiever Award 2015 (Yorkshire and Humber region) for commitment, impact and continual improvement of environmental performance.
Institute of Leadership and Management endorsed trainer.
@jackyfitt
Linkedin
Discover The Big Ideas Collective
Learn more about Thomas Frere
