The essential startup, self-help book for business success

How to Be in Business offers a practical guide to nurture your startup AND yourself.

Starting a business can feel exciting and scary. There’s lots to do and plenty to worry about.

• How do we overcome our fear and unleash our creative potential?
• How can we build the business we want, whilst keeping balance in our lives?

Helping you build the right mindset and create a great marketing strategy.

A head start for startups, discover the answer to many common problems while learning more about yourself and how to help your business stand out. Combining our popular marketing guides with exclusive content and downloadable resources, How to Be in Business is for anyone thinking about, or already starting a business.

Be happy in business

“… essential foundations from which to develop. The advice is timeless and applicable to business, career development and confidence building in arenas beyond the business world.” Chris Hiscocks, Enterprise Manager Biorenewables Development Centre

The book explores practical ways to nurture your startup AND yourself, written by award-winning marketing author Jacky Fitt, How to Be in Business balances the key practical steps to help ensure success and navigate our fear of failure and the unknown, including:

• How to make good decisions

• How to approach search engine optimisation (SEO)

• How to write memorable strapline

• Why people share and how you can benefit!

And, importantly, how to be a happy entrepreneur with the confidence to create, adapt and succeed as a startup.

“A must read for anyone looking to start a business or who are in the early stages of their journey. Simple, practical and helps remove a lot of the uncertainty…” Martin Johnson, CEO Trans2Performance

More ‘How to Be in Business’ reader reviews.

Perfect for anyone thinking of beginning, or already running a small business. Helping to build confidence and understand risk and reward.

“What an amazing, truly authentic book for startups. The very practical sections along with space to reflect about the challenges are really helpful. Brilliant, I loved it as a very different approach from other books out there!” Jackie Mathers PFHEA, Associate Pro Vice Chancellor CU Scarborough & CU Coventry, part of  Coventry University Group

We all feel fear. Fulfilling our potential depends on what we choose to do about it.