It’s also a comforting thought that, along with micro entrepreneurs, the executives at Amazon, Chanel or Renault are also thinking …
Do we look good?
Do we sound good?
Do people understand what we are offering?
Are we attracting new customers and keeping loyal ones?
As a micro entrepreneur, you may be thinking, “I’ve already got a great personality and, I AM my business, so I am my brand. This is easy!” But there is one important difference between our personal brand and our business brand, and that is our customer.