Helping your brand stand out
The brands customers like most are those that offer something others do not. This may be value based and also lifestyle based. Whatever sector you are in, you will have competitors. People doing the same kind of business in the same area and, you may think, chasing the same customers.
But you would be wrong.
Yes, there will be many businesses similar to yours, BUT they won’t be exactly like yours and your opportunity is that they never will be, because you are unique and, therefore, so is your business.
The key is to identify what makes you unique and focus your expertise, values, artistry or knowledge through everything you do. Knowing this will also help you answer another important ‘why’ question, “Why would a customer choose me?”