Most people I talk to don’t like selling things. It makes them feel awkward and anxious.
As a micro entrepreneur and startup business, your ‘sales team’ is probably just you and, if you are lucky, one other. So feeling anxious about ‘selling’ is not healthy when no sales mean no business.
If you do feel anxious about selling, stop thinking about a ‘sale’. Breathe and start thinking about how you can help people and build trust. Ask yourself the questions: “Who can I help, where are they and how can I help them find me easily.”
Sales take trust and trust takes time.
As a startup you won’t have a well-known reputation or brand to help persuade customers to buy from you, so an important first step on the road to building sales is building trust.
Think for a moment. How long would you want to know someone before you would be happy to lend them money? Would you feel happy lending money to someone you only know a little? How about someone you have just met? How about someone you have never met?
You are asking people you have never met to give you money – to trust you. That is why building and maintaining trust with your customers is an essential part of building a successful business. Trust and good relationships rely on:
When you think about growing a relationship, not simply ‘making a sale’, you will find that your potential customer may not buy from you immediately, but they will begin to trust you. They will be comfortable asking your advice. They will remember you and, importantly, they will buy from you and are more likely to recommend you to others.