Focus your efforts where you will find most of your customers….
If you have a dog grooming service Facebook, Instagram and YouTube offer great visual showcase for what you do. Think about it. Most people will not visit YouTube to find an accountant.
If you are an accountant look for interest groups across LinkedIn and Facebook and join in the conversations. With 18 to 24-year-olds’ as its largest user group, TikTok shouldn’t be your first thought!
If you are an artist or musician, think about how and where art and music fans go to find inspiration and share. These may include, YouTube, Instagram and TikTok.
If you discover that your customers use little or no social media, then you would be a busy fool if you decided you had to! But remember, if your products or services are for the very young or very old, although they won’t use social media, their families and influencers will.
Monitor engagement and response and change what you do depending on your results.