The value of creativity…
We’ll continue with the example of a website translation (or, again, ‘localization’).
A slogan is worth a thousand words… or more!
“In it to win it!”
This is your current slogan and it is five words long. To make our calculations easy we will pick a translation billing rate of €0.10 per word. That means this slogan would cost you just €0.50 cents to translate.
What would you pay for a high-quality slogan in a different language? €200? €1000? More? What’s the right slogan worth?
And what might be the cost to your business and brand reputation if you used a confused, silly or, worse, offensive slogan in a particular language?